Festival Program Guide

Due to some changes in available production methods, the Bluegrass on the Bogs 2016 program guide presented a challenge: It needed to convey the same amount of information previously contained in a 20-page 5.5 x 8.5 inch booklet (with additional cover), on only two 11 x 17 sized sheets.

After percolating on this puzzle for awhile, I was able to come up with a solution: An 8-page, 8.5 x 11 sized booklet that folded down one additional time for handout, creating its own built-in cover and eliminating the need to staple the binding. This saved printing and bindery costs.

BOTB 2016 program guide

Click on the image below to view the web-optimized version of the finished guide, which I provided to my client for inclusion on their website. Note: all ads are also my work, with the exception of two: a camera-ready from Downey Realty & Insurance company, and an existing ad to copy and clean-up from Mockingbird Music.

Program Cover

Festival Poster

Bluegrass On The Bogs (BOTB) is a growing, grass-roots, volunteer-based, amazingly entertaining, organically-grown and much loved festival. It’s a three day acoustic non-traditional bluegrass festival showcasing regional bands from the New England States. BOTB features camping, jams, artisan & food vendors, kids events, workshops and more.” (source)

This year marks the 11th anniversary of this rapidly growing festival. Larry DeJong drafted off of his original logo design to create a special 11th anniversary logo, and I worked from there to create a poster design that would get this festival noticed. This poster typically debuts in February at a local music convention, and so I designed it to stand out amongst the many other flyers and posters that it would compete with there.

If you’re in the South Shore, MA area in May, and you enjoy bluegrass music, consider checking out this family-friendly festival!

BOTB 2016 11x17 Poster-WEB

Live Free and Farm

After we finalized their logo design, the fine folks at Tumbledown Cafe asked me to work up a t-shirt design based on their slogan “Live Free and Farm.” They wanted to highlight the new logo and add some texture and layered interest to the message as well. Printing this black, white and turquoise design onto red shirts keeps this “flagship” shirt consistent with the Tumbledown Cafe brand.

TCafe-Live Free and Farm-CS3-Downsized

3rd Annual Scarecrow 5K posters

This year’s Scarecrow Classic 5K poster for The Lincoln Land Conservation Trust. This 5K run takes place just a week or so before Halloween, and so (same as last year) they wanted the event posters to feel Halloween-ish. I added a new background theme for this year’s poster to change it up a bit, while making sure it would be instantly recognizable to those already familiar with the event.

2015 5K poster color

Cafe logo

Here’s a logo created for a new restaurant in Sanbornville, NH. The Tumbledown Cafe is an outgrowth of nearby Tumbledown Farms, featuring fresh, local ingredients, and a variety of events catering to the local population. My clients’ requirements for this design included featuring the Scottish Highland cow horns (a breed raised at the farm), a nod to motorcycle fans (the proprietors are bikers, as are many of their employees and clientele), and a patriotic feel.

Tumbledown Cafe Logo

BOTB X Poster

Bluegrass On The Bogs (BOTB) is a growing, grass-roots, volunteer-based, amazingly entertaining, organically-grown and much loved festival. It’s a three day acoustic non-traditional bluegrass festival showcasing regional bands from the New England States. BOTB features camping, jams, artisan & food vendors, kids events, workshops and more.” (source)

This time last year, I created a very quick poster and postcard design for my friends over at BOTB, so that they could have them printed up for their booth at a bluegrass music convention. Later, over the months leading up to last year’s fest, we worked on streamlining and developing the BOTB brand, producing a number of printed pieces—from the poster and postcard, to tickets, t-shirts, coffee mugs, etc. and culminating with a custom-made banner for the main stage.

This year marks the 10th anniversary of this rapidly growing festival, and so we wanted to do something special for the logo and poster design to commemorate the occasion. Larry DeJong drafted off of his original logo design to create a special 10th anniversary logo, and I worked from there to create a poster design that said bluegrass and old-timey but with a fun, modern, funky vibe as well.

BOTB 2015 11x17 Poster V2 lowres

Bold, radiating stripes off of the “O” gave me the colorful, vintage concert poster feel that I was looking for. A tea-stain layer added some texture and age. Pulling some pine trees from the logo for the bottom edge anchored the design, echoed the logo shape and color, and evoked the beautiful, piney woods of Camp Kiwanee, which is located adjoining cranberry bogs near Cape Cod. And last but not least, I made sure to use a liberal amount of BOTB’s signature “cranberry” color!

If you’re in the South Shore, MA area in May, and you enjoy bluegrass music, consider checking out this family-friendly festival!

Reliant redesign

Well, my short time filling in with Reliant Medical Group has come to a close. Ten weeks went by so fast! I enjoyed my time there very much and will miss seeing everyone. Here’s one more project that I am able to share here. Due to a company-wide rebranding, Reliant was looking to refresh their “New Doctor” ads. These ads run in multiple area publications, introducing new clinicians in the areas where they will practice. I was more than happy to give these ads a fresh look! Here’s a comp (with a stock photo and fictitious doctor name) of the updated ad that I designed for them. The background file is separate from the silhouette of the doctor, making it easy to “click together” and resize new ads as needed.

New Doc Ad_Hz

(Un)Masked Message

The challenge for this project was to come up with a way to deliver a complex message to a diverse group of people, using no language whatsoever. We needed a sign to communicate the need to wear a mask in the waiting room if symptoms included coughing, sneezing, etc. Any language used would need to be translated into many locally spoken dialects – going without wording enabled us to keep this message simple and direct. While there are plenty of stock images available that show people experiencing these symptoms,  I found this generic “pedestrian” unisex figure worked the best to convey the message as universally as possible. I was also able to tuck in a reminder to wash hands often as well!

14-259 Masks Illustration Sign