Due to some changes in available production methods, the Bluegrass on the Bogs 2016 program guide presented a challenge: It needed to convey the same amount of information previously contained in a 20-page 5.5 x 8.5 inch booklet (with additional cover), on only two 11 x 17 sized sheets.

After percolating on this puzzle for awhile, I was able to come up with a solution: An 8-page, 8.5 x 11 sized booklet that folded down one additional time for handout, creating its own built-in cover and eliminating the need to staple the binding. This saved printing and bindery costs.

Click on the image below to view the web-optimized version of the finished guide, which I provided to my client for inclusion on their website. Note: all ads are also my work, with the exception of two: a camera-ready from Downey Realty & Insurance company, and an existing ad to copy and clean-up from Mockingbird Music.