I recently had the pleasure of working with the Lincoln Land Conservation Trust on this logo for their upcoming annual 5K race. They had made a great start with a wonderful illustration, but needed help simplifying and integrating it with their organization logo for a new 5K race logo that was more recognizable as affiliated with the Land Trust organization.

Below, you’ll see the two pieces that we started with. We also decided to change the race number on the scarecrow’s bib to reflect that this is the second annual race.