eBook ad

Just finished up this full page ad for National Insurance Group. This ad will appear in the eBook supporting an upcoming insurance conference, as well as on some additional printed marketing materials. This is my first project for National Insurance Group, and so I took some time to familiarize myself with the business and their objectives before brainstorming on a concept. I am happy to say that they were very pleased with the result!


3rd Annual Scarecrow 5K posters

This year’s Scarecrow Classic 5K poster for The Lincoln Land Conservation Trust. This 5K run takes place just a week or so before Halloween, and so (same as last year) they wanted the event posters to feel Halloween-ish. I added a new background theme for this year’s poster to change it up a bit, while making sure it would be instantly recognizable to those already familiar with the event.

2015 5K poster color

BOTB X Poster

Bluegrass On The Bogs (BOTB) is a growing, grass-roots, volunteer-based, amazingly entertaining, organically-grown and much loved festival. It’s a three day acoustic non-traditional bluegrass festival showcasing regional bands from the New England States. BOTB features camping, jams, artisan & food vendors, kids events, workshops and more.” (source)

This time last year, I created a very quick poster and postcard design for my friends over at BOTB, so that they could have them printed up for their booth at a bluegrass music convention. Later, over the months leading up to last year’s fest, we worked on streamlining and developing the BOTB brand, producing a number of printed pieces—from the poster and postcard, to tickets, t-shirts, coffee mugs, etc. and culminating with a custom-made banner for the main stage.

This year marks the 10th anniversary of this rapidly growing festival, and so we wanted to do something special for the logo and poster design to commemorate the occasion. Larry DeJong drafted off of his original logo design to create a special 10th anniversary logo, and I worked from there to create a poster design that said bluegrass and old-timey but with a fun, modern, funky vibe as well.

BOTB 2015 11x17 Poster V2 lowres

Bold, radiating stripes off of the “O” gave me the colorful, vintage concert poster feel that I was looking for. A tea-stain layer added some texture and age. Pulling some pine trees from the logo for the bottom edge anchored the design, echoed the logo shape and color, and evoked the beautiful, piney woods of Camp Kiwanee, which is located adjoining cranberry bogs near Cape Cod. And last but not least, I made sure to use a liberal amount of BOTB’s signature “cranberry” color!

If you’re in the South Shore, MA area in May, and you enjoy bluegrass music, consider checking out this family-friendly festival!


Railroad House’s brand new CD. I had the absolute pleasure of working together with Larry DeJong on this project, and couldn’t be happier with the result. The band was formed many years ago around a monthly open mike session at Stone’s Public House in Ashland, MA. Larry’s concept of using historical photographs of Stone’s worked wonderfully to convey the “history” of the band as well as their musical offerings which range from Bluegrass and Americana to Jazz and Swing.


Railroad House Band - Junction CD