My winning entry in Timberland’s 2009 “Shoot an Apple, Save the Earth” employee-generated video contest. The contest was part of the larger Green Apple Festival, “America’s Largest Earth Day Celebration” which took part in multiple cities during the week leading up to Earth Day 2009. Contest guidelines: videos must be no more than 15 seconds in length, share innovative ideas about environmental sustainability, and feature – in some form – a real green apple. I am not able to host the video here, please click on the image below to view it on YouTube.
Author: Lynne Fountain
Packing Slip
Here’s a rare print piece for Timberland. As I am currently part of Timberland’s e-commerce team, there is not much call for me to use my print production skills. This project helped me to demonstrate and develop my skills as a Project Manager. I worked closely with the IT and Fulfillment departments on this packing slip, carefully designing each page to ensure that individual order information would look seamless when printed at our US Distribution Centers. Then I followed through with the print house to ensure that the slips were printed and delivered to each location on time.
First shots
Banner holiday
For this project, I had beautiful imagery and a cleverly designed logo all ready to work with. My job was to put them together in a way that worked in the (very limited) banner space. This was a three-phase campaign (As holiday shipping time got shorter, a new banner replaced the previous one), and so each banner had to work with the other two, but also had to look different enough that repeat visitors would register the change.
Hollister Hill
PRO design
For this email, I worked with an existing outer template. My available assets were the product detail shots of each individual boot. My challenge was to create a backdrop in Photoshop and composite the photos over it in a way that approximated a brand-appropriate, staged lifestyle shot. All while simultaneously making a good layout for multiple messages.











